{"id":1122,"date":"2008-04-02T08:05:38","date_gmt":"2008-04-02T13:05:38","guid":{"rendered":"http:\/\/www.visit-ulcinj.com\/blog\/?p=1122"},"modified":"2008-04-02T08:06:47","modified_gmt":"2008-04-02T13:06:47","slug":"turizam-izmedu-luksuza-i-jeftine-ponude","status":"publish","type":"post","link":"https:\/\/www.visit-ulcinj.com\/blog\/2008\/04\/02\/turizam-izmedu-luksuza-i-jeftine-ponude\/","title":{"rendered":"Turizam izme?u luksuza i jeftine ponude"},"content":{"rendered":"

\"\"Na turisti?kom sajmu u Berlinu ITB-u<\/strong>, koji ovoga vikenda svoja vrata otvara i obi?nim posjetiteljima, predstavljaju se turisti?ki ponu?a?i iz ?itavoga svijeta. Na sajmu se govori i o promjeni turisti?kih trendova.
\nTuristi?ka bran\u0161a tra\u017ei nove ideje. U kojem smjeru ?e se stvari razvijati, \u0161to mo\u017ee odu\u0161eviti turista budu?nosti? Jo\u0161 uvijek su, istina, pau\u0161alna putovanja va\u017ean dio turisti?ke industrije, ali njima se ne mo\u017ee osvojiti nove mu\u0161terije. Klaus-Dieter Koch, osniva? tvrtke Brand:Trust preporu?a da se pogleda \u0161to ?ine bogata\u0161i:
\n\u201eLuksuz je seizmograf onoga \u0161to ?e se uskoro dogoditi u masovnom konzumu. Uzmimo primjer wellnessa. Prije pet godina to je postojalo samo u luksuznim hotelima i to samo uz pla?anje ulaznica, a sad je to masovna pojava.\u201c<\/p>\n

Turisti \u017eele do\u017eivljaj<\/strong>
\nPostavljaju li bogata\u0161i trendove? Kakva o?ekivanja imaju bogati turisti istra\u017eivao je American Express kod vlasnika njegovih kartica \u201ePremium\u201c. J\u00fcrgen Meier je odgovoran za tu studiju i on ka\u017ee da se luksuz ne definira vi\u0161e cijenom nego posebnim do\u017eivljajem, emocijama, intelektualnom inspiracijom i ve?om kvalitetom \u017eivota:
\n\u201eTo mogu biti jednostavne stvari, kao ku\u0161anje vina u autenti?nom okru\u017eenju. To je mu\u0161terijama va\u017enije nego ?isti odmor. No?enje u mongolskom \u0161atoru, takozvanoj jurti, za nekoga mo\u017ee biti va\u017enije nego no?enje u hotelu s pet zvjezdica.\u201c
\n
\nKlju?na je individualna ponuda<\/strong>
\nTime se o?ekivanja bogatih ljudi ne razlikuju puno od o?ekivanja turista srednje klase. I oni \u017eele na putovanjima do\u017eivjeti vi\u0161e i da se s njima ophodi individualnije. Stru?njak za marketing Nigel Beckett ka\u017ee da gost \u017eeli biti iznena?en i da na njegova pitanja treba prije odgovoriti nego \u0161to ih on postavi:
\n\u201eSvaki je gost ?ovjek s vlastitim o?ekivanjima i vlastitim iskustvima. Tko ima malo vi\u0161e iskustva s putovanjima, ima i ve?a o?ekivanja. Tu se ne mo\u017ee nuditi standardni patentni recept, jer to ne?e funkcionirati. Ali, osobito dobar servis, aktivan izlazak gostu u susret, postupanje tako da se gost osje?a da se s njim ophodi osobno i individualno, to povezuje i stvara ve?u vrijednost.\u201c
\n
\nJeftini hoteli u modi<\/strong>\"\"<\/a>
\nAli, to vi\u0161e i ko\u0161ta. Bolji servis zna?i vi\u0161e osoblja i bolje obrazovano osoblje. Brojni turisti su spremni platiti vi\u0161e ako za to dobiju vi\u0161e. Tr\u017ei\u0161te luksuznih putovanja osjetno raste i zauzima velik dio turisti?kog prometa. S druge strane osjetno raste i tr\u017ei\u0161te jeftinih putovanja. Izme?u toga nema puno prostora, srednji segment se smanjuje, tr\u017ei\u0161te je polarizirano. Primjer su jeftini hoteli. Najbr\u017ee raste tr\u017ei\u0161te hotela s dvije zvjezdice. Mu\u0161terije su obi?no mladi judi, ali i poslovni ljudi. Oni \u017eele u\u0161tedjeti na no?enju, ali to nije jedino, ka\u017ee Michael M\u00fccke, menad\u017eer u Accor Hotellerie Deutschland:
\n\u201eEconomy-hoteli u Njema?koj i Europi sad i u budu?nosti ?e biti vi\u0161e od jeftinih hotela za ljude s tankim nov?anikom. To je postalo \u017eivotni osje?aj, pona\u0161anje gostiju u odre?enom segmentu. To zna?i, ne treba biti protiv luksuza i za jeftine ponude, nego zadovoljavati u razli?itim \u017eivotnim situacijama razli?ite potrebe.\u201c
\nIndividualnost je i ovdje klju?na rije?. Putnik \u017eeli kontrolu svoga vremena, svoga dnevnog ritma, svoga odmora. I ne \u017eeli ?uti da ne\u0161to nije mogu?e.
\nSabine Kinkartz<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

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