{"id":85762,"date":"2014-10-17T10:39:54","date_gmt":"2014-10-17T09:39:54","guid":{"rendered":"http:\/\/www.visit-ulcinj.com\/blog\/?p=85762"},"modified":"2014-10-17T10:39:54","modified_gmt":"2014-10-17T09:39:54","slug":"marketing-brendiranje-u-turizmu-ulcinja","status":"publish","type":"post","link":"https:\/\/www.visit-ulcinj.com\/blog\/2014\/10\/17\/marketing-brendiranje-u-turizmu-ulcinja\/","title":{"rendered":"Marketing i brendiranje u turizmu Ulcinja"},"content":{"rendered":"

\"Marketing<\/a>Unija poslodavaca Crne Gore, u saradnji sa Zavodom za zapo\u0161ljavanje Crne Gore i Direkcijom za razvoj malih i srednjih preduze\u0107a Crne Gore, u sklopu projekta \u201ePrekograni\u010dne rute za ja\u010danje turisti\u010dkog sistema i ekonomski razvoj Skadarskog jezera\u201c, odr\u017eala je u hotelu \u201eMediteran\u201c u Ulcinju \u010detvrtu \u00a0edukativnu radionicu pod nazivom \u201a\u201aMarketing i brendiranje u turizmu\u201a\u201a.<\/p>\n

Predava\u010d na radionici bila je Ljubica Kosti\u0107 Bukarica, a obuka je organizovana uz pomo\u0107 Op\u0161tine Ulcinj i Ulcinj Biznis Alijanse.<\/p>\n

Cilj obuke je ja\u010danje znanja i vje\u0161tina lokalnih proizvo\u0111a\u010da i lokalnog stanovni\u0161tva, nezaposlenih, postoje\u0107ih i potencijalnih preduzetnika u oblasti marketinga u turizmu i promotivnih alata koje krajnji korisnici projekta sa teritorije pograni\u010dne regije, mogu koristiti u cilju ja\u010danja svog poslovanja.<\/p>\n

Potpredsjednik Op\u0161tine Ulcinj, Ardijan Mavri\u0107 izrazio je zadovoljstvo i podr\u017eao implementaciju projekta na teritoriji Op\u0161tine Ulcinj napominju\u0107i da ovakvi projekti doprinose pobolj\u0161anju turisti\u010dke ponude Ulcinja ali i Crne Gore. Ocijenio je da postoji odli\u010dna saradnja izme\u0111u lokalne samouprave i UPCG, kao i projektnog tima. Marvi\u0107 je rekao da se edukativnim radionicama unaprje\u0111uju trenutne vje\u0161tine privrednika kako bi se \u0161to bolje ekonomski valorizovalo ovo podru\u010dje, i istakao je da u budu\u0107nosti treba organizovati jo\u0161 vi\u0161e ovakvih doga\u0111aja i raditi na ja\u010danju saradnje lokalnih privrednika u cilju zajedni\u010dkog nastupa na globalnom tr\u017ei\u0161tu.<\/p>\n

Projektni tim je jo\u0161 jednom uputio poziv svim zainteresovanim stranama da se aktivno uklju\u010de u realizaciju ovog veoma zna\u010dajnog projekta i da se na taj na\u010din, uz sinergiju svih aktera pobolj\u0161a trenutna ekonomska slika ovog pograni\u010dnog podru\u010dja. U\u010desnici radionice iskazali su veliko interesovanje za budu\u0107e aktivnosti projekta sa naglaskom na mini grantove koji \u0107e biti dodijeljeni u toku druge godine implementacije projekta.<\/p>\n

Obuka je obuhvatila slede\u0107e cjeline: osnove marketinga, marketing mix, promotivni mix, instrumente promocije u turizmu, brendiranje, bad and breakfast. Polaznici su imali priliku da kroz kreativnu radionicu kreiraju promotivni materijal (izrada flajera, vizit karti, bro\u0161ura\u2026) koji u budu\u0107nosti mogu koristiti za svoje potrebe u cilju bolje promocije svog preduze\u0107a.<\/p>\n

Polaznici obuke bili su: predstavnici op\u0161tine Ulcinj, vlasnici preduze\u0107a, vlasnici pla\u017ea, preduzetnici, potencijalni preduzetnici, predstavnici NVO sektora, studenti, nezaposleni sa teritorije Op\u0161tine Ulcinj.<\/p>\n

Izvor: Unija poslodavaca Crne Gore\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Unija poslodavaca Crne Gore, u saradnji sa Zavodom za zapo\u0161ljavanje Crne Gore i Direkcijom za razvoj malih i srednjih preduze\u0107a Crne Gore, u sklopu projekta \u201ePrekograni\u010dne rute za ja\u010danje turisti\u010dkog sistema i ekonomski razvoj Skadarskog jezera\u201c, odr\u017eala je u hotelu \u201eMediteran\u201c u Ulcinju \u010detvrtu \u00a0edukativnu radionicu pod nazivom \u201a\u201aMarketing i brendiranje u turizmu\u201a\u201a. Predava\u010d na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8337],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nMarketing i brendiranje u turizmu Ulcinja - Lajme nga Ulqini<\/title>\n<meta name=\"description\" content=\"Unija poslodavaca Crne Gore, u saradnji sa Zavodom za zapo\u0161ljavanje Crne Gore i Direkcijom za razvoj malih i srednjih preduze\u0107a Crne Gore, u sklopu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visit-ulcinj.com\/blog\/2014\/10\/17\/marketing-brendiranje-u-turizmu-ulcinja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing i brendiranje u turizmu Ulcinja - 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